Cookie Policy

Pure Rank Digital's website uses cookies to enhance user experience, provide functionality, and analyse traffic. As a UK-based digital marketing agency, we comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). This policy explains how we use cookies and similar technologies on our website.

Cookies may involve processing personal data, such as online identifiers, which can identify individuals when combined with other information. We process personal data lawfully, fairly, and transparently, ensuring it is collected for specific purposes and limited to what is necessary for those purposes.

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit websites. They help websites remember your preferences, understand how you use the site, and provide you with a better browsing experience.

Under UK GDPR, cookie identifiers are considered online identifiers that may constitute personal data if they can be used to identify you, either directly or when combined with other information. We treat all cookie data with the same care and security as any other personal information.

When you first visit our website, we will show you a cookie banner seeking your consent for non-essential cookies. We obtain consent through clear affirmative action - you must actively click "Accept" to consent to our use of non-essential cookies. Consent must be:

• Freely given: You have genuine choice and control over your decision
• Specific: Consent covers clearly defined purposes
• Informed: You understand what you're consenting to
• Unambiguous: Clear affirmative action is required

Please note that silence, pre-ticked boxes, or inactivity do not constitute valid consent under UK GDPR. We will never use pre-checked consent boxes or assume consent from your continued use of our website.

Withdrawing Consent: You can withdraw your consent at any time through your browser settings or by clicking the cookie settings link in our website footer. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

We may use third-party services that set their own cookies on our website. These services are used to:

• Analyse website traffic and usage patterns (Google Analytics)
• Provide social media features and integration
• Deliver relevant advertisements on other websites
• Improve website performance and user experience

We do not control these third-party cookies and encourage you to check the third-party websites for more information about their cookies and how to manage them. Key third-party services we use include:

• Google Analytics & Google Ads
• Facebook/Meta Pixel
• LinkedIn Insight Tag

When collecting data via cookies, we ensure transparency by informing you about:

• The purposes for which we process cookie data
• Our legal basis for processing (consent or legitimate interests)
• How long we retain cookie data
• Whether we share cookie data with third parties
• Your rights regarding cookie data (access, rectification, erasure, restriction, portability, and objection)
• How to withdraw consent where applicable
• Contact details for our Data Protection Officer

This information is provided through this Cookie Policy, our Privacy Policy, and our cookie consent banner. We use clear and plain language to ensure this information is easily understood.

Regarding personal data collected through cookies, you have the following rights under UK GDPR:

• Right of Access: Request information about cookie data we hold about you
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your cookie data
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Rights Related to Automated Decision-Making: Not to be subject to decisions based solely on automated processing

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity using reasonable measures before responding to your request, particularly when dealing with online identifiers.

Some of our third-party service providers (such as Google Analytics) may transfer cookie data outside the UK. When this happens, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the Information Commissioner's Office (ICO)
• Other legally approved transfer mechanisms

You can request more information about these safeguards by contacting us.

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of any material changes by:

• Updating the "Last updated" date at the top of this policy
• Displaying a notice on our website
• Requesting fresh consent where necessary

We encourage you to review this policy periodically to stay informed about how we use cookies.

If you have concerns about our use of cookies or how we handle your personal data, we hope you will contact us first so we can try to resolve your concern.

However, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues: