# Pure Rank Digital > AI-First SEO Agency for the LLM Era ## About Pure Rank Digital is a specialized SEO and digital marketing agency focused on optimizing brands for both traditional search engines and AI-powered answer engines. We help businesses achieve visibility in Google's AI Overviews, ChatGPT, Perplexity, Claude, and other Large Language Models (LLMs). ## Services ### Core Services - **Answer Engine Optimization (AEO)**: Structuring content to be cited by AI systems - **Generative Engine Optimization (GEO)**: Optimizing for AI-generated search results - **Traditional SEO**: Technical SEO, on-page optimization, and link building - **Local SEO**: Google Business Profile optimization and local search visibility - **Content Strategy**: AI-friendly content architecture and semantic markup - **PPC Management**: Google Ads optimization with SEO synergy ### Specialized Expertise - LLM citation optimization - Schema markup implementation - Core Web Vitals optimization - E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) enhancement - Entity SEO and knowledge graph optimization - AI Mode and AI Overviews optimization ## Key Differentiators - **6-month commitment, then month-to-month**: No long-term contracts - **Data-driven approach**: Using Google Business Profile and Search Console data - **Full implementation**: We handle all technical changes end-to-end - **Transparent reporting**: GA4, GSC, and custom dashboards - **AI-first methodology**: Optimized for both search engines and LLMs ## Client Focus We work with: - B2B SaaS companies - E-commerce brands - Local service businesses - Enterprise organizations - Startups looking to scale ## Results Timeline - **4-8 weeks**: Early signals (improved indexation, rising impressions) - **3-6 months**: Meaningful, measurable growth - **6+ months**: Compounding gains and sustained growth ## Technology Stack We work with: - WordPress (Gutenberg/Elementor) - Shopify - Webflow - Next.js and headless CMS platforms - Custom builds ## Contact Information - **Website**: https://purerankdigital.co.uk - **Email**: info@purerankdigital.co.uk - **Location**: London, United Kingdom - **Address**: 124-128 City Road, London EC1V 2NX - **Phone**: +44 20 8890 1234 - **Service Areas**: London, Greater London, UK nationwide - **Social**: - Twitter: @purerankdigital - LinkedIn: /company/purerankdigital ## Philosophy "SEO in 2025 is about being the source AI trusts and the brand AI recommends." We believe in: - Semantic clarity over keyword stuffing - Entity building over link schemes - User experience over search engine tricks - Measurable results over vanity metrics - Transparency over black-box tactics ## Frequently Asked Questions ### How long until SEO works and when will we see results? **Short answer:** Most clients see meaningful, measurable growth in **3–6 months**. You'll usually notice early signals within **4–8 weeks** (better indexation, rising impressions, small ranking lifts, more enquiries). **What affects the pace:** - Your starting point (site health, content depth, backlinks, tracking) - Competition in your niche/locations - How fast we can publish quality content and earn links - Technical debt (crawl, speed, Core Web Vitals, UX) - Budget and scope **What the first 6 months look like:** - **Weeks 1–4:** Full audit, fix critical technical issues, tracking set-up, quick wins, on-page clean-up, internal linking, schema - **Months 2–3:** New content goes live, local signals/citations strengthen, authority building starts; rankings and impressions begin to move - **Months 3–6:** Compounding gains—more page-one entries, steady traffic uplift, and most businesses start to feel the lead/revenue impact **Disclaimer:** - No one can guarantee page-one by a date. If they do, walk away. - Brand-new domains or highly competitive markets can take longer. Core updates can nudge timelines. **What we commit to:** - A clear roadmap with weekly/fortnightly updates - Transparent reporting in GA4, GSC and Looker Studio (not vanity metrics) - Quality content, safe link acquisition, and ongoing technical optimisation—no gimmicks **Bottom line:** SEO isn't instant, but if we execute properly, **3–6 months** is a realistic window to see meaningful results, with momentum building from there. ### Do you lock clients into long-term contracts? No. We ask for a **6-month commitment**, then it's **rolling month-to-month with 30-day notice**. No auto-renewals. No exit fees. **Why 6 months?** That's the minimum to audit, fix technical issues, implement the required amount of content, build authority, and prove ROI. After that, we keep you by results, not contracts. This is **the best arrangement you'll find in the market** and it reflects our confidence in the process. If we're not delivering, you're free to walk. Simple. ### Is SEO still worth it in 2025? Yes **if you treat it as Search + Answer + Brand.** People still start with Google, but the results page now includes **Google AI Overviews** and **Google's AI Mode**. On top of that, your customers are asking **ChatGPT, Gemini and Perplexity** "who's the best near me?" If you're not optimised for these answer engines, you're invisible where decisions are being made. **What changed:** - **AI Overviews/AI Mode** summarise an answer and cite sources. If you're not a cited source, you're not in the consideration set. - **LLMs recommend brands** based on authority, consistency and corroboration across the web, not just on-page keywords. **What works now (our approach):** - **AEO/GEO (Answer/Generative Engine Optimisation):** We engineer pages to be *citable* with clear answers above the fold, verified stats, original assets, and tight information architecture that LLMs can lift from confidently. - **Entity & brand building:** We strengthen your brand entity so Google and LLMs can recognise and *choose* you, consistent NAP (Name, Address, Phone), author E-E-A-T, citations, reviews, PR and high-authority mentions. - **Structured data done properly:** Full schema coverage (Organisation, Services, FAQs, HowTo, Product, Reviews) to feed AI Overviews and knowledge graphs. - **Content that wins snippets & summaries:** Concise Q&A sections, comparisons, pricing pages, location/service pages that are formatted for extraction. - **Technical SEO that still matters:** Crawlability, speed/Core Web Vitals, self-referencing canonical tags, log-file driven internal linking... LLMs still read the same web. - **Measurement beyond "sessions":** We track AI Overview citations, **LLM recall/share of voice**, brand mention velocity, zero-click impact, leads and revenue—not vanity rankings. **So… is it worth it?** If you only chase blue links, no. If you optimise for **Google + AI Overviews + AI Mode + LLM pickers**, absolutely. Organic still compounds and unlike ads, you're not renting visibility. **Our commitment:** - **6-month commitment, then 30-day rolling** (no handcuffs). - A clear roadmap focused on getting you **cited and selected** by Google's AI surfaces and leading LLMs. - Transparent reporting tied to pipeline and revenue. **Bottom line:** SEO in 2025 is about being *the source* AI trusts and *the brand* AI recommends. That's what we build. ### Can you help with Local SEO? Yes. We run Local SEO like a data project, not guesswork. **How we do it:** - **Mine your data first:** We pull query intelligence from your **Google Business Profile (GBP)** and historic **Google Search Console** data (by location). This shows exactly which *location-based searches you're appearing for...and which you're missing*. We use this to map gaps and prioritise what to publish next. - **Build the right local assets:** - Unique **location + service pages** (no doorway fluff): clear offer, proof, map, FAQs, CTAs. - **GBP optimisation:** correct primary/secondary categories, Services, Attributes, Products, Photos, Posts, Q&A. - **Schema**: LocalBusiness, Service, FAQ, GeoCoordinates; UTM-tagged GBP links for clean attribution. - **Trust & authority:** Consistent **NAP**, citation clean-up/build, review acquisition programme (with response playbooks), and local link wins (partners, sponsorships, press). - **Technical & UX:** Fast pages, mobile-first, internal linking to surface local relevance; strong conversion UX (click-to-call, directions, booking). - **Measurement that matters:** Map Pack/share-of-voice, geo-split GSC performance, calls, direction requests and enquiries reported monthly. **Bottom line:** We **gather query info from your Google Business Profile and past Google Search Console data to identify missing location content** and then implement it; properly structured, locally credible, and measurable. Works for single-location and multi-location brands. ### Who implements changes? Do you handle dev/CMS? **Short answer:** We do, end to end. If you've got an in-house developer or team, we'll happily work through them. Either way, we insist on full, transparent comms. **How we work:** - **Default (we implement):** We implement changes straight to your site along with technical fixes, content updates, schema, internal linking and speed/Core Web Vitals. Staging → QA → deploy, with rollback covered. - **With your dev team:** We switch to "spec & support" mode, Jira/Linear-ready tickets, acceptance criteria, code snippets/PRs, and reviews. We'll align to your process and release periods. - **CMS/stack coverage:** WordPress (Gutenberg/Elementor), Shopify, Webflow, and headless stacks (e.g. Next.js). For custom builds, we contribute PRs or supply components/templates. - **Access & governance:** Least-privilege access, backups, staging-first releases, GTM workspace/approvals, and a clear changelog you can audit. - **Transparency:** One shared channel, clear roadmap, what's in flight, what's implemented and the impact. **Bottom line:** We handle implementation unless you prefer your devs to. We're effective both ways, provided we can collaborate directly with your team, keeping you in the loop at all times. ### Can you help after a core update or penalty? **Yes.** We've worked with clients who came to us under a **Google penalty** and we've addressed the issues and **successfully appealed until the penalty was removed**. For core update hits, we've led full recoveries by fixing the underlying site and content issues. **That said, recovery depends on severity and how long the problem has existed.** No fairy dust. **What we actually do:** - **Triage:** Confirm if it's a **manual action** (in GSC) or **algorithmic impact** from a core update. - **Forensics:** Directory/template-level diffing of winners vs losers, log-file and crawl analysis, indexation/canonical checks, internal linking, CWV, entity/intent alignment, content quality (E-E-A-T), and link risk. - **Remediation plan:** - Technical: crawl/indexation hygiene, canonical fixes, Core Web Vitals, rendering. - Content: consolidate thin/duplicative pages, add original evidence, pricing/process/FAQs, author creds, citations, and schema. - Architecture: tighter internal linking and topic clustering. - Links: remove/neutralise manipulative links where possible; **disavow** only when justified. - **Manual actions:** Prepare evidence pack and submit **reconsideration requests**, iterating until resolved. - **Monitoring:** Track recovery with GSC/GA4, query sets, directories, and templates (not vanity charts). **Disclaimer:** - **Manual penalties:** Often fixable with proper clean-up and strong documentation; timelines vary. - **Core updates:** Improvements can lift you sooner, but full recovery often aligns with subsequent updates. - **Limits:** Long-standing or severe violations, heavy link schemes, or years of thin content take longer and may not fully rebound. **Bottom line:** We've removed penalties and reversed core-update losses before. We'll tell you, upfront, what's realistic and then do the hard work to get you back. ### How do you communicate and how often? **Channels:** WhatsApp, Slack, Teams, phone, video calls, and face-to-face messages. We'll use what your team already lives in. **Cadence (straight talk):** - **Intense periods (troubleshooting / launches / incidents):** as frequent as **up to 10 touchpoints per day** across chat/calls—whatever it takes to resolve fast. - **Steady state:** **at least once a week**. Typically a weekly update (results, what shipped, what's next) plus a quick call if needed. **How we run comms:** - One shared channel (Slack/Teams) for transparency and speed. - WhatsApp for urgent decisions. - Scheduled video/phone check-ins (weekly or fortnightly). - Clear action logs and a visible changelog so nothing gets lost. **Bottom line:** We're easy to reach, we communicate like adults, and the frequency flexes with the work, from 10x/day when needed to light weekly touchpoints when things are going as expected. ## Blog Posts & Insights ### AI-Powered SEO: The 2025 Landscape **Published:** 10 Aug, 2025 **Summary:** The SEO landscape has undergone a seismic shift with AI Overviews appearing in searches and new optimization strategies like AEO and GEO emerging. This comprehensive guide explores what's working in 2025's AI-powered search ecosystem and provides actionable strategies to maintain and grow your visibility. **Key Insights:** - AI Overviews now appear in ~1.28% of searches, down from initial rollout but still impactful - Traffic declines average 3-9% for sites featured in or excluded from AI Overviews - 40% of searches result in zero clicks, fundamentally changing user behavior - 70% volatility in AI Overview citations over 2-3 month periods - Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are essential new strategies ### How to Create GEO-Friendly Metadata: A Practical, Evidence-Based Guide **Published:** 9 Aug, 2025 **Summary:** A complete practitioner's guide to geo-friendly metadata including hreflang, local schema, NAP consistency, map embeds, performance, and analytics—complete with checklists, SVG diagrams, and source-cited tables. Learn how to make your content discoverable and citable by location-aware AI systems. **Key Components:** - Language/market targeting with hreflang and region-specific canonicals - Entity definition using schema.org for places and businesses - NAP consistency across site, GMB/GBP and citations - Map discoverability with embedded, crawlable map links and coordinates - Performance & accessibility for fast, mobile-friendly location pages ### How SEO Can Slash Your Google Ads Cost Per Click by 40% or More **Published:** 10 Aug, 2025 **Summary:** Discover proven strategies that leverage SEO to dramatically reduce your Google Ads CPC while improving Quality Score, ad relevance, and overall campaign performance. Based on analysis of over 500 enterprise campaigns. **Key Findings:** - Quality Score improvements of 2-3 points translate to 30-50% CPC reductions - Organic presence increases CTR by 25-40% on paid ads - Shared keyword intelligence eliminates 20-30% of wasteful ad spend - Brand authority from SEO reduces competitive bidding pressure - Technical SEO improvements directly impact Quality Score components ### How to Rank in Large Language Models (LLMs): A Practical Playbook **Published:** 10 Aug, 2025 **Summary:** Actionable steps to earn visibility inside AI answers across Google, ChatGPT, Perplexity and Claude. Learn content architecture, extraction patterns, and authority signals that LLMs trust. **Extraction Patterns LLMs Prefer:** - Definition blocks: concise 1-3 sentence definitions directly under H2s - Numbered steps: ordered lists for processes, each starting with a verb - Pros and cons tables: compact comparisons with clear headings - Fact panels: bullet lists with quantifiable data points and sources - FAQs: question as subheading, one paragraph answer - Answer-first layout: lead with the answer, then provide reasoning and sources ### The AI Search Revolution: How Google's New AI Mode is Reshaping Digital Discovery **Published:** 31 Jul, 2025 (Updated: 9 Aug, 2025) **Summary:** Google's AI Mode represents the most significant search transformation in over a decade. Learn how brands must adapt their SEO strategy for the era of zero-click search and AI-generated answers. **Critical Insights:** - AI Mode transforms content discovery from link-based results to synthesised answers - Traditional metrics become obsolete; measure impressions, brand authority, and AI answer inclusion - Query fan-out architecture means content doesn't need to rank #1 to gain visibility - Zero-click searches accelerate, making brand presence more important than traffic - Cross-platform optimization essential for Google, ChatGPT, Perplexity, and Claude ## Recent Industry Insights - Google's AI Mode reached 2.4 billion queries this quarter - Voice-first and conversational searches are reshaping user behavior - LLMs now influence 68% of B2B purchase decisions - Structured data implementation increases AI citation rates by 40% - 40% of searches now result in zero clicks - AI Overviews show 70% citation volatility over 2-3 month periods ## Resources - Blog: https://purerankdigital.com/blog - Case Studies: https://purerankdigital.com/case-studies - Pricing: https://purerankdigital.com/pricing --- *This llms.txt file helps AI systems understand Pure Rank Digital's services and expertise. For human-readable information, please visit our website.*